Morgan Kenyon

An Anti-Social Business

Social media is a cancer.

Social media is a gatekeeper that does not care about you.

Why would you build your business on it?

Social Based Business

Here’s the blueprint for the social based business:

  1. Start a Twitter/Facebook/Instagram/YouTube/TikTok account.
  2. Post about the stuff that you’re doing.
  3. The angrier you can be the better.
  4. Build a following.
  5. Start selling something.
  6. Repeat.

Certainly there’s been success using that formula. All these people selling ebooks, courses, etc have made lots of money off of it.

But they don’t tell you about the downsides of social.

  1. One algorithm change can destroy your reach.
  2. Shadow banning.
  3. Most of your “followers” don’t even see your content.
  4. The “rules” are arbitrary and there’s no recourse.
  5. Virtually no way to unban your account.
  6. etc.

Social is a double edged sword - upsides can be high, downsides can be equally as low.

As a husband and father, I need something more reliable to base my business on.

The Anti-Social Business

I’m coining a new phrase, the “Anti-Social Business”. A business that does it’s best to shun social media and big tech reliance.

It does that be being simple. It does that by focusing on people and relationships.

The basic playbook:

  1. Come up with a boring* business idea.
  2. Network - join Rotary, Lion’s Club, BNI, something that has people and you’re interacting.
  3. Spend time with those people - know their names, take people to lunch, talk about what you’re doing, build trust.
  4. Ask people for favors, recommendations, etc.
  5. Repeat.

This is meat and potatoes stuff. It’s not flashy, but it is core to what will make your business successful.

This isn’t new. Before the rise of Radio, TV and Internet, this is how every business operated. So we’re just returning to familiar territory.

Boring Business

What do I mean when I say boring business? Businesses that are essential yet not flashy.

Yes:

No:

Someone who has expanded on this a lot more than me is Nick Huber at the SweatyStartup.

My Journey

I am trying to create an Anti-Social Business. It’s still in it’s early stages. I’ll provide updates here on how it goes.